Check out the iParticipate tune in PSA as 60+ network shows will air volunteer messages Oct. 19-25By iParticipate on Fri, Sep 25 2009, 19:10:58
Starting October 19th, EIF, Hollywood's leading charity, has enlisted the four major broadcast networks -- ABC, CBS, FOX and NBC -- for an unprecedented, week-long television event. As the centerpiece of EIF's iParticipate campaign, for the entire week of October 19th, these and other networks will use our favorite TV shows to shine a spotlight on the power of service. Over sixty prime-time shows have already agreed to participate and this number is growing.
Imagine: for seven days straight, whether viewers tune-in to shows like ABCs Extreme Makeover: Home Edition, NBCs 30 Rock, CBSs CSI: Miami or Foxs So You Think You Can Dance they will watch programs infused with inspirational volunteer messages.