iParticipate Begins!By iParticipate on Tue, Sep 15 2009, 16:23:05
iParticipate has officially launched! Mayors from across the country, the EIF team, and celebrities gathered in New York’s Times Square to announce the start of the campaign. The Mayors spoke of the fulfillment of IPARTICIPATE in their own communities and LA’s Mayor Villargaigosa even challenged New York and Mayor Bloomberg to draw 100,000 people to participate.
Tyler Perry, Randy Jackson, Bernadette Peters, Katie Couric, Kristine Baranski, and Tim Daly were just a few stars that turned out to introduce the initiative. Ashton Kutcher and Demi Moore were also there joining the call to action and keeping their followers informed through Twitter feeds. Topping off the event, they premiered the Tune-In spot directed by Jesse Dylan, that was filmed in beautiful Montana and LA’s Griffith Park. Check it out and see Rainn Wilson, Simon Baker, Eva Longoria, Emily Deschenel and others.